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September 4, 2013
By: TOM BRANNA
Editor
GERMANY: Beiersdorf has rolled out new Nivea Celluar Anti-Age, which the firm is billing as a special milestone for the brand in the anti-aging sector. In the formula creation alone, more than 8,500 women were actively involved in order to ensure that the finished product responds to the expectations women have toward high quality anti-aging face care, according to Nivea skin expert Dr. Sven Fey, head of the department of product development for Nivea Face Care. “At Nivea we strive to create i...
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